The New Rules of Cold Emailing
Cold emailing has evolved. Gone are the days of mass blasting. Today, it’s about precision, personalization, and providing value.
Crafting the Perfect Cold Email
1. Subject Lines That Get Opened
- Personalization tokens:
{First_Name},{Company} - Curiosity gaps: “Quick question about your recent post”
- Value propositions: “3 ways to improve your {Industry} results”
- Avoid spammy words: “Free”, “Guarantee”, “Buy now”
2. The Body Formula
Paragraph 1: Personal connection + compliment Paragraph 2: Specific value proposition Paragraph 3: Clear, simple call-to-action Paragraph 4: Social proof (optional) Signature: Professional but approachable
3. Follow-Up Strategy
- First follow-up: 3 days later
- Second follow-up: 5 days later
- Third follow-up: 7 days later
- Always add new value in each follow-up
Tools for Success
- Lemlist (Personalization at scale)
- Mailshake (Outreach automation)
- GMass (Gmail-based campaigns)
- Reply.io (Sales engagement)
Metrics to Track
- Open Rate: 40%+ is good
- Reply Rate: 10%+ is excellent
- Conversion Rate: 2-5% is typical