Beyond Basic Personalization
1. Hyper-Personalization
- Reference recent company news
- Mention mutual connections
- Comment on specific content they’ve created
- Use video personalization
2. The Multi-Channel Approach
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Day 1: LinkedIn connection request Day 3: LinkedIn message Day 5: Cold email Day 7: Follow-up email + LinkedIn comment Day 10: Value-add via Twitter/DM
3. Social Proof Integration
- Include client logos (with permission)
- Add testimonials
- Mention media features
- Share case study results
Advanced Automation
1. Conditional Sequences
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If opened → Send case study If clicked → Send pricing If replied → Pause sequence If bounced → Remove from list
2. AI-Powered Optimization
- Phrasee for subject line optimization
- Persado for emotional language analysis
- Crystal for personality-based messaging
3. A/B Testing Framework
- Test 2 subject lines (50/50 split)
- Test different CTAs
- Test email length (short vs detailed)
- Test sending times
Metrics That Matter
1. Engagement Metrics
- Read rate (vs open rate)
- Click-to-open rate
- Reply quality scoring
2. Conversion Metrics
- Meeting booked rate
- Opportunity creation rate
- Pipeline generated
- ROI calculation
Tools Stack for 2025
- Outreach.io (Enterprise sequences)
- SalesLoft (Sales engagement)
- Yesware (Gmail tracking)
- Mixmax (All-in-one solution)