Quality Over Quantity
A list of 1,000 targeted, engaged contacts is better than 10,000 random emails.
Proven List Building Methods
1. Content Upgrades
- Create premium content (checklists, templates, ebooks)
- Gate it behind email sign-up
- Promote via blog posts and social media
2. LinkedIn Prospecting
- Use Sales Navigator for targeted searches
- Export with tools like Phantombuster
- Clean with email validation tools
- Enrich with Clearbit or Hunter.io
3. Website Lead Magnets
- Exit-intent popups
- Slide-in CTAs
- Content upgrades
- Webinar registrations
4. Event Networking
- Collect business cards (digital or physical)
- Follow up within 24 hours
- Add to segmented lists
Validation Process
- Initial cleaning: Remove obvious invalid emails
- Domain checking: Verify company domains
- Mailbox verification: Check active mailboxes
- Engagement scoring: Rate by responsiveness
List Maintenance
- Monthly cleaning routines
- Reactivation campaigns for inactive subscribers
- Segmentation by engagement level
- Regular updates from CRM